Leadership, advisory, board work and sparring
Growth- and commercialization-driven business leader and digital service builder. I turn strategy into execution, align teams, and take ownership of results.
Who I am
During my career, I have built, scaled, developed, and at times also wound down businesses.
My path has gone from entrepreneurship to organizational leadership and digital business development. I combine strategic thinking with practical execution, and I enjoy defining direction as much as delivering it.
I am motivated by understanding the new, finding models that work, and the moment when a messy situation starts to become logical. I value discussions where new things are built, not only reported.
Outside work, movement and nature help me recover. Sports and fly fishing are where clear thinking often happens.
Snapshot
Here are a few highlights from my experience.
I have over 10 years of experience leading teams in different kinds of situations.
I have held full P&L responsibility and led transformation programs. At Fonecta, for example, I delivered around +30% efficiency improvement in less than six months.
I led a restructuring and controlled ramp-down while balancing all stakeholder needs and staying fully within budget.
I built an e-commerce company, served as CEO, and later as Sales and Marketing Director. This gave me broad understanding of how different business functions connect.
I have end-to-end understanding of digital business from systems, sales, and marketing perspectives.
I have been involved in organizational AI initiatives, completed my master's thesis on AI business value creation, and continue practical development in the field.
I also collaborate selectively with leadership teams, owners, and companies when I can bring commercial thinking, an external perspective, or practical sparring.
These LinkedIn recommendations reflect how I am experienced as a leader, colleague and collaborator.
Matti is a reliable and committed professional who brings clarity and efficiency to operations. He communicates clearly with both teams and stakeholders and consistently delivers on commitments.
Matti combines strong commercial competence with a people-first way of working. He builds sustainable structures for growth while keeping collaboration energetic and practical.
As a manager, Matti is direct, fair, and dependable. He identifies risks early, corrects course when needed, and actively supports people in reaching their professional goals.
Matti combines empathy, ambition, and strong goal orientation. He supports others generously while driving professional growth and high standards in everyday work.
Working with Matti is always smooth, even in difficult topics. He listens to customer needs carefully and is genuinely committed to building better solutions together.
Matti stays constructive and consistent in demanding situations. He led complex e-commerce transitions with strong professionalism, discipline, and a clear people-and-customer focus.
Writing
Here you can find my articles and publications.
A day in the boulder fields of Kilpisjärvi prompted a question: why can chosen discomfort become a better memory than many effortless days?
ReadStrategy does not become daily practice after one kickoff. Internal communication, repetition, and consistency make direction visible in everyday work.
ReadPublished (2025)
Read