Skills

I have built and grown businesses both as an entrepreneur and in leadership roles within established companies. My background is strongest in digital business, digital marketing, e-commerce, and SaaS. I combine commercial thinking with hands-on execution, end-to-end ownership, and a clear view of the whole business. I also have P&L leadership experience as both a CEO and a business unit leader. I have worked in high-growth phases where I led the development of processes, operating models, and systems to support scale.

Operational leadership is one of my strongest areas. I am strong at turning strategic goals into day-to-day execution, clarifying ways of working, improving processes, and raising efficiency. My experience includes implementing new systems, identifying root causes, and removing bottlenecks. I have led operations in both growth and wind-down phases. I combine systems thinking, prioritization, and practical execution in a way that improves flow and performance in everyday work.

I have experience building teams, developing operating models, and leading organizations through both growth and change. I have led multiple change initiatives, including system implementations, operating model redesigns, business pivots, and controlled wind-downs. My work has also included leading integrations and reorganizations.

Sales has been a core part of my work throughout my career. My background is strongest in B2B consultative sales and in leading, coaching, and developing sales teams. I have built sales processes and models, led teams, developed pipeline management, driven CRM initiatives, and automated sales workflows. I combine hands-on sales work with commercial leadership and a strong understanding of marketing.

Marketing has been a central part of my work for more than 10 years. I have strong hands-on experience in digital marketing, paid channels, analytics, automation, websites, and content production. I see marketing as a core driver of growth, positioning, and commercial performance. I have helped build brands from the ground up and developed sales pages, e-commerce marketing across multiple stores, lead funnels, and systems that support marketing execution. My work has also included advising clients on marketing, growth, and digital operating models.

My strongest industry expertise is in e-commerce and digital business. I understand the field from multiple perspectives: as a leader, as a seller, as someone who has led implementations, and from the merchant side. My work has also included advising clients on e-commerce, digital growth, and commercial solution development.

I have worked across dozens of industries in both B2C and B2B business. I understand e-commerce platforms, integrations, commercial development, and sales growth, and I have a broad view of the e-commerce business as a whole. My experience spans multiple areas of e-commerce from several roles, and over my career I have been involved in developing, selling, or leading more than one hundred e-commerce businesses.

I use data and systems to improve business performance, support decision-making, and strengthen commercial execution. My foundation includes studies in information and knowledge management as part of my MSc in Economics and Business Administration, and I have applied data in practice in P&L leadership, operational development, and business applications. My toolkit includes analytics platforms, CRM systems, marketing technology, e-commerce platforms, and AI tools. I have also helped build AI capabilities, used AI tools hands-on in my own work, including coding, and deepened my understanding of AI's business potential through research and writing.

I have served on management teams and in accountable leadership roles across multiple companies, where aligning strategy, people, execution, and stakeholders has been essential. I have contributed to strategy development, clarified business direction, and translated strategic choices into practical execution. I combine business goals, operational reality, and stakeholder perspectives in a way that supports sound decisions and steady progress. I also have board experience, particularly in SaaS environments.