04/2026-
Head of Growth
Suomen Kasvurahoitus Oy
- - Responsible for developing marketing and sales to support the company's growth and commercial goals.
- - Driving the use of data, automation, and AI in marketing, sales, and growth execution.
Work Experience
Work Experience
On this page you will find details of my work experience.
Short summary
- - 10+ years in growth, commercialization, and digital business leadership.
- - Full business unit ownership and multiple transformation programs delivered.
- - Entrepreneurial background with proof of building a company to exit.
- - Active AI business practitioner: research + practical development.
Experience timeline
03/2024-12/2024
Management Team Member
Oikio Oy
- - Worked as part of the management team to design a new strategy.
- - Contributed to redesigning the organizational structure to support growth in a challenging market.
05/2023-12/2024
Business Unit Director, E-commerce
Fonecta Oy
- - Led the e-commerce business unit and achieved over 30% efficiency improvement.
- - Raised the unit to become the top-performing business unit in the company.
- - After a strategy shift, led a controlled business unit ramp-down fully within budget.
- - Managed stakeholder impact across organization, customers, partners, and employees.
04/2022-04/2023
Sales and Marketing Manager
Fonecta Oy
- - Led, coached, and developed the sales team in the e-commerce unit.
- - Introduced new operating models during integration after the acquisition of Eeco Oy.
- - Integrated the sales model into a new CRM system (Salesforce).
- - Built cross-unit sales collaboration.
01/2020-03/2022
Sales and Marketing Director
Eeco Oy
- - Led sales and marketing during the company's scaling phase.
- - Built sales models and led daily sales execution.
- - Designed and implemented the CRM system.
02/2014-12/2019
CEO and Founder
Eeco Oy
- - Led Eeco Oy from a general digital agency into one of Finland's leading e-commerce agencies.
- - Owned finance, board reporting, recruitment, and operating model design.
- - The company was acquired by Fonecta in April 2022.
2015-2017
E-commerce and Salon Owner
Hiuksillesi.fi
- - Scaled hiuksillesi.fi into one of Finland's largest hair-industry e-commerce stores.
- - Expanded sales internationally through Amazon and our own online store.
2013-2014
Entrepreneur
Timer Group Oy
- - Built a SaaS-based online booking software product.
- - Solution was used by over 400 customers in service industries.
2005-2012
Entrepreneur
Camping Nyyssanniemi
- - Increased annual overnight stays from approximately 2,500 to approximately 8,000.
- - Developed new event concepts, including Entisten Nuorten Bileet, which ran for over 10 years.
Leadership & transformation highlights
- Full business unit leadership: P&L, teams, prioritization, and risk management.
- Transformation initiatives: efficiency improvement, operating model redesign, controlled ramp-down.
- Stakeholder alignment: leadership, sales, product/technology, customers, and partners around common goals.
- Program delivery from idea to production and measurable business outcomes.